Build Your Audience

Build Your Audience

How engaged is your readership? Your audience size and engagement are two important factors in building and scaling a sustainable revenue model. Readers returning to your site more often grow its available inventory for digital advertising, which increases your earning potential for both direct and programmatic advertising. Increasing overall traffic has the same effect, and a strong technical foundation to ensure content distribution and discovery is essential to overall revenue optimization.

While our focus was primarily on revenue for this lab, we did expand on implementations for tactics specifically useful to hyperlocal publishers.

If you would like to understand your reader funnel more, check out News Consumer Insights.